by Matt Mattson “I can’t wait for recruitment to be over!” Have you ever said that? Have you ever heard a member exclaim it? I mean, I get it. I get the sentiment. If you can get through recruitment you can get to the fun stuff of fraternity and sorority. But I’ll be honest, I Read More
by Matt Mattson So many fraternities and sororities use “tabling” as a marketing/recruitment/promotional tactic. It can be AWESOME when done right. But some tabling approaches are meh while others drive results. This is meant to be the ultimate resource to do tabling right for fraternities and sororities! First things first. Download and read this practical instructional resource on tabling, Read More
by Matt Farrell Have you found yourself asking: is formal fraternity recruitment the answer, or the problem? You’re not alone if your interfraternity council is asking this. At Phired Up, we see countless campuses debating this question across our national travels. It’s easy to poke holes in both sides of the question. This makes the Read More
by Matt Mattson Absolutely nobody ever joined nothing, so you’ll never convince anyone what you’re not. (That first sentence might take a couple read-throughs before it makes sense. But like some sort of Zen proverb, the more you read it, the more it will matter to you.) Here’s the point. Great marketing doesn’t normally Read More
Great teams have great coaches. Who is coaching your team toward achieving your growth goals? Recruitment (not to mention marketing, new member onboarding, and retention) are all highly specialized parts of the fraternity/sorority experience. Most people didn’t join a “recruitment club,” they joined a sisterhood or a brotherhood, and that means that the recruitment part Read More
Dynamic Recruitment is one end of a continuum of how a fraternity/sorority chapter attracts, selects, and secures its new members. The other end is called “Static Recruitment.” Static Recruitment is the “let’s see who comes to us” and the “I hope they like us” approach. Static Recruitment depends upon a chapter being impressive. Static Recruitment Read More
by Alex Taylor New Student Orientation, or whatever your institution dubs the experience, is for many campuses the first physical introduction to your community. While the importance of this impression needs no stating, a roadmap for success does. Communities tend to fall into a few categories. Those are outlined, with a few key reflections for Read More
by Matt Farrell Kellen Long began this school year knowing basically nothing about fraternities at Florida State, as one of hundreds of potential new members entering formal recruitment. Fast forward a few months and Kellen knows as much as anyone–visiting each of FSU’s 16 chapters as a PNM, becoming a brother of Pi Kappa Read More
-by Nathan Laudan, Guest Blogger & Membership Growth Consultant- Alpha Gamma Rho “You can’t recruit who you don’t know.” I first heard this phrase as an undergraduate attending my National Fraternity’s Recruitment School, listening to a Phired Up facilitator give their “3 Secrets To Recruitment.” This was like a huge truth bomb getting dropped down Read More
by Erin Chatten What if we knew more about the potential members requesting to gain entry to our organizations? What if we prepared them to think about their intentions and desires before stepping foot into the recruitment or intake process? What if we could make an impression that our organizations are here to be more Read More