By Matt Mattson This blog was inspired by a Live Digital Training session that is available to watch in full for free here. Here’s a completely hypothetical situation. Imagine with me, would you… Imagine that the news is suddenly full of stories of a worldwide zombie apocalypse. Again… completely hypothetical… but imagine that it is Read More
by Matt Farrell You’re hearing a lot about what you need to do different virtually now, but wait a second. Think about the role your phone has played in how you currently make friends. Think about how you use it to set aside time with people. Recruitment has already become mostly digital. Now, we’re simply Read More
by Matt Farrell The National Football League is a multi-billion dollar organization reaching audiences worldwide. Despite all that revenue, the average player’s career is only 3.3 years according to the NFL Players Association. The NFL relies on continually bringing in top talent. Their biggest recruitment week of the year is called the NFL Scouting Combine. Top Read More
by Matt Farrell Congrats on stepping up to oversee recruitment! Wouldn’t it be nice to hear an honest, unfiltered take from someone who’s learned the hard way? Enter Will Elkins, who just finished up almost three years as a recruitment leader for his fraternity that had ZERO members when he started school. Will is a Read More
Your Names List is a critical first step in developing a successful recruitment system. The larger your Names List gets, the more successful you will become (Remember, “Quantity Drives Quality!”) You’ll have a greater opportunity to recruit more quality individuals when you increase the size of your Names List. Put every non-Greek prospective student on your chapter’s Names Read More
by Matt Mattson “I can’t wait for recruitment to be over!” Have you ever said that? Have you ever heard a member exclaim it? I mean, I get it. I get the sentiment. If you can get through recruitment you can get to the fun stuff of fraternity and sorority. But I’ll be honest, I Read More
by Matt Mattson So many fraternities and sororities use “tabling” as a marketing/recruitment/promotional tactic. It can be AWESOME when done right. But some tabling approaches are meh while others drive results. This is meant to be the ultimate resource to do tabling right for fraternities and sororities! First things first. Download and read this practical instructional resource on tabling, Read More
by Matt Farrell Have you found yourself asking: is formal fraternity recruitment the answer, or the problem? You’re not alone if your interfraternity council is asking this. At Phired Up, we see countless campuses debating this question across our national travels. It’s easy to poke holes in both sides of the question. This makes the Read More
by Matt Mattson Absolutely nobody ever joined nothing, so you’ll never convince anyone what you’re not. (That first sentence might take a couple read-throughs before it makes sense. But like some sort of Zen proverb, the more you read it, the more it will matter to you.) Here’s the point. Great marketing doesn’t normally Read More
Great teams have great coaches. Who is coaching your team toward achieving your growth goals? Recruitment (not to mention marketing, new member onboarding, and retention) are all highly specialized parts of the fraternity/sorority experience. Most people didn’t join a “recruitment club,” they joined a sisterhood or a brotherhood, and that means that the recruitment part Read More