Phired Up celebrates its 10th birthday this year. We’re pretty excited about that, and it has us reviewing the evolution of our message. Not too long ago, S.P.A.M. was a centerpiece of our fraternity/sorority recruitment curriculum (we rarely teach it anymore). We thought now would be a good time to share publicly, for the first Read More
by Josh Orendi I just met with Michael Donahue at a Panera Bread in Carmel, Indiana. He’s a well respected Executive Coach for top businesses and entrepreneurs in the Indianapolis area (he’s also a Delta Upsilon from Northern Illinois). Mike told me his job requires him to recruit top talent, coach for performance, and facilitate Read More
by Josh Orendi What if an entire national fraternity chose to operate 100% alcohol free? I can imagine the heated reactions of undergrads and alumni. Seriously. Try to picture it – a nationwide vote to abolish alcohol from every chapter house across the country. Next, imagine if that organization had the fortitude to stick with Read More
[This post is one of several in a series of "Recruitment Spotlight" articles highlighting successful organizational growth] by Josh Orendi If your reaction to that title was “really!??” or “how is that possible” or “Alpha Sigma who?” you’re not alone. It’s hard to believe that a fraternity founded in 1845 could fly under the interfraternal Read More
by Matt Mattson If you’re one of the approximately 500,000,000 (!) Twitter users in the world, or you watch TV and have noticed the little pound-sign-thingy in the bottom corner of some of your favorite shows, you know what “hashtags” are. Phired Up is driving a worldwide online conversation about Dynamic Recruitment and Social Excellence Read More
by Matt Mattson Look up. Yes, you. Just do me a favor and look up from your phone, your computer, or your tablet for a moment. Look at the people around you. Look at the bustling world of real human beings surrounding you (if you’re alone right now, just pause for a moment next time Read More
by Matt Mattson We often get asked, “Does Phired Up Productions do anything for culturally-based fraternities & sororities (like NPHC, NALFO, NMGC, NAPA, etc.)?” The answer is, and always has been, a resounding YES. And we do it well, but there is more work to be done. I’m proud of the work we did a Read More
by Matt Mattson We have been known to poke fun at the “big recruitment event” mentality that many organizations have (see here, here, here, and here for just a handful of the examples). We even called the phenomenon of recruiting through big events “eventitis” in our books. But then we throw a big event every Read More
by Colleen Coffey The results of the first phase of Phired Up’s first research project are in and we are phreakin’ excited about them! Download the full research report here: Coffey, C. (2010). Getting members that “get it”: What makes the best of the best students. Phired Up Productions. Carmel, Indiana. This study represents a Read More
by Matt Mattson Visit this website today: www.nicindy.org/fraternityrights. Seriously. We’ll let that website tell the good news, but here’s a sneak peek… LEGITIMATE RESEARCH SHOWS… “Students who choose to participate in the fraternity experience gain a significant advantage to non-participants in many formative measurements that apply greatly to civic engagement, relationship building, and professional leadership Read More