by Matt Mattson We often get asked, “Does Phired Up Productions do anything for culturally-based fraternities & sororities (like NPHC, NALFO, NMGC, NAPA, etc.)?” The answer is, and always has been, a resounding YES. And we do it well, but there is more work to be done. I’m proud of the work we did a Read More
by Matt Mattson We have been known to poke fun at the “big recruitment event” mentality that many organizations have (see here, here, here, and here for just a handful of the examples). We even called the phenomenon of recruiting through big events “eventitis” in our books. But then we throw a big event every Read More
by Colleen Coffey The results of the first phase of Phired Up’s first research project are in and we are phreakin’ excited about them! Download the full research report here: Coffey, C. (2010). Getting members that “get it”: What makes the best of the best students. Phired Up Productions. Carmel, Indiana. This study represents a Read More
by Matt Mattson Visit this website today: www.nicindy.org/fraternityrights. Seriously. We’ll let that website tell the good news, but here’s a sneak peek… LEGITIMATE RESEARCH SHOWS… “Students who choose to participate in the fraternity experience gain a significant advantage to non-participants in many formative measurements that apply greatly to civic engagement, relationship building, and professional leadership Read More
by Matt Mattson Dynamic Recruitment doesn’t work if you don’t do it. If you learn it, read about it, come to the programs, shake the presenters hands, and talk about it… you still haven’t done it. We’ve mentioned before that “To know and not to do is not to know.” Here’s a very real story Read More
by Matt Mattson Several members of our team, including me, just read the book Let My People Go Surfing by Yvon Chouinard. The author, and founder of the company Patagonia, suggests that companies “Tell the people you care about most the good work that you’re doing. That’s what this blog is. I’m proud of our company Read More