FOR IMMEDIATE RELEASE Contact: Matt Mattson Carmel, Ind. — Starting in 2019, Fraternity and Sorority marketing strategy services formerly delivered under the Innova brand will now be offered directly from Phired Up. In 2014, Phired Up Productions acquired Innova Marketing, Inc. as part of its strategy to create a full-service system of growth for the Read More
by Matt Mattson Today’s fraternity and sorority leaders, that I talk to… they’re inventors, they’re originators. They’re some of the most driven, brilliant, and thoughtful people I know. They’re trying to build modern organizations for modern students. They’re not stuck in “history” or “tradition.” On the contrary… They’re ready to create the future of fraternity Read More
“Get off the stage!” That might be our team’s new mantra. Nobody’s heckling us. Quite the opposite. We’re yelling it at ourselves. Let me explain. This semester our fraternity educators have been engaged in critical discussions with fraternity men around the country. We’re learning a TON from them. These guys are begging for legitimate help, Read More
Fraternities everywhere are starting to adopt a “PNM Orientation” session or a “Recruitment Kickoff” event (read more about “structured IFC recruitment”). These events are often well-intentioned (IFC’s want to set high expectations, educate prospective members, and give every chapter an opportunity to share their story), but too often these events result in a lackluster experience Read More
Phired Up Productions is so grateful to the over 130 Fraternity/Sorority professionals who joined us in Indianapolis on Monday for GROWTH SUMMIT/FRATERNITY CONSULTANT TRAINING 2015. The day was a huge success with education for many inter/national fraternity/sorority headquarters professionals. There were specific education tracks for new consultants (many were there on their first day on Read More
by Jessica Gendron Williams Honestly, we have a LOT of “easy steps” you could take (and some hard steps too) to help make sorority formal recruitment easier, but here’s one in particular we want every Panhellenic sorority community in the country to know about: Use CampusDirector. We’re really proud to recommend to the whole sorority Read More
Phired Up recently selected a group of 10 undergraduate students from across the US and across fraternity/sorority membership. This group of students will provide Phired Up with valuable feedback about the undergraduate experience, how to make our messages more relevant and inclusive, and what resources undergraduate fraternities and sororities need to help them grow, engage, Read More
We are working with some incredible people on a really cool project — we’re calling it a “Creative Content Push.” OUR GOAL: To share amazing stories from all over the country that can teach important lessons about fraternity and sorority growth and membership. In order to find, develop and share those stories, we have sought Read More
Have you just started your new role as “Recruitment Chair,” “VP Membership,” “VP Recruitment,” “Holy Noble Growth Guy,” “Super Recruiter Gal,” or some other fancy title that makes you say, “I guess I’m in charge of growing my fraternity/sorority/council, but where the heck do I start?” Perfect! We can help. We’re have compiled some free Read More
Imagine being hired by your inter/national fraternity headquarters as a professional recruiter. You are flown across the country to a campus where your fraternity does not exist. Your job is to build from scratch a chapter of your organization that will not only exist but must also improve the quality of the overall fraternity community Read More