by Matt Mattson
I’m going to admit right now that I’m not a huge March Madness guy. I filled out a bracket this year though. It’s awesome!
My point being, nearly everyone and their brother gets a bit of March Madness this time of year, and it is a great recruitment opportunity. I’ll keep this short and quick.
1. Host a March Madness bracket competition to drive names onto your Names List. Maybe even do it for charity. Distribute brackets, collect people’s predictions, compile data, and most importantly, get everyone’s name and contact information. I don’t condone gambling on college sports (much), but I gladly paid $5 to get in a pool with my 2010 bracket. I would have been even more prone to doing so if I knew that 1/2 of the pot went to the winner and 1/2 of the pot went to a charity that I cared about. Consider being the organization that organizes the mass March Madness hysteria on your campus.
2. Looking for some small activities to engage potential members in? Well, it turns out that between March 18th, 2010 and April 5, 2010 there will be something like 63 amazing drama-filled basketball games on TV. Watch them with your friends. Enjoy. See, recruitment is easy.