Beta Theta Pi

Beta Theta Pi & Phired Up Pioneer New Growth Coaching Model


CONTACT: Matt Farrell

Oxford, OH. — Beta Theta Pi has partnered with Phired Up to create a modern, customized growth coaching model. The pilot comes after months of discussion on how Phired Up technology and education could be combined to build a growth system.

“As we navigate our changing world, it is important that the Fraternity invest in our chapters to ensure they have the infrastructure and training they need to be successful,” says Beta Theta Pi Executive Director Jeff Rundle. “But it isn’t just in recruitment – we need to retain the men who have said ‘yes’ to Beta.”

That process began with equipping the latter group with access to ChapterBuilder CRM Technology, Phired Up Digital Classrooms, and the Growth Summit.

But the true customization came in how Beta Theta Pi has tied it together. The Fraternity has brought on Phired Up to host bi-weekly coaching calls, while building a moderated coaching channel to connect all participating chapters in between calls. 30 Beta Theta Pi chapters opted into this pilot program, which will extend through summer 2021 before potential expansion.

“Our coaching is focusing on deliberate action,” says Phired Up’s Woody Woodcock. “There is a tendency to default to being passive, so we’re here to help Beta implement while we track the results on ChapterBuilder.”

Two coaching calls in, University of Michigan recruitment chairman John Gonzalez agrees. “This is simplifying a complicated process and empowering us to do the best job we can,” says Gonzalez.

For Beta Theta Pi, this partnership goes far beyond a response to the global pandemic. In fact, the seeds of the partnership were planted before “virtual recruitment” became standard language.

Director of Expansion Zach Lepperd describes the beginning of a multiyear vision for Beta Theta Pi: “Beta’s growth strategy isn’t just about one-time results. It is about strengthening the infrastructure at the local level for year-over-year successes. We’re excited about our chapters having stronger recruitment systems – not just stronger recruitment.”


About Beta Theta Pi: Beta Theta Pi is a college fraternity committed to developing men of principle for a principled life. Founded in 1839, Beta is the fraternal home of more than 213,000 members, including 10,000 undergraduates on 139 campuses across North America. The Fraternity’s Administrative Office is located near its founding site at Miami University in Oxford, Ohio.

About Phired Up: Phired Up helps fraternities and sororities grow. The company’s products, services, and brands are creating the future of fraternities and sororities by transforming the way people join. The company delivers relationship-focused, data-driven, results-producing TECHNOLOGY, EDUCATION, and STRATEGY solutions for every aspect of the pre-member experience from first-impression through initiation.