[We've posted this idea before here. Enjoy the tourney and enjoy the idea!]
Even if you’re not a huge basketball fan, nearly everyone and their brother gets a bit of March Madness during this time of year, and it is a great recruitment opportunity. Here are two ways to plug some March Madness into your Dynamic Recruitment plan.
1. Host a March Madness bracket competition to drive names onto your Names List. Maybe even do it for charity. Distribute brackets, collect people’s predictions, compile data, and most importantly, get everyone’s name and contact information. We don’t condone serious gambling on college sports, but we know that people will gladly pay $5 to get in a pool with their bracket. They would be even more prone to doing so if 1/2 of the pot went to the winner and 1/2 of the pot went to a great charity. Consider being the organization that organizes the mass March Madness hysteria on your campus.
2. Looking for some small activities to engage potential members in? Well, it turns out that during the month of March there will be something like 63 amazing drama-filled basketball games on TV. Watch them with your friends. Enjoy.
Phired Up’s own Matt Mattson was helping to recruit fraternity men at Georgia Tech University, and helped that chapter add 75 names to their names list one morning by tabling with a March Madness bracket competition. Read about it here. Stopping every student that walked by and asking “Did you fill out your bracket yet?” started some amazing conversations throughout the day.