Don't Be “Just Another Frat” - Page 52

Don’t Be “Just Another Frat”

[Note: This is as true for women's groups as it is for men's -- that goes for almost everything on this blog!]There’s a line in one of my fraternity’s old songs that claims that Alpha Sigma Phi is “Better Than The Rest!” No doubt your fraternity or sorority has a similar line in one of its songs, chants or cheers. As an organization, we cling onto that line and we truly try to believe it. I think most of my brothers around the country would claim that their chapter is truly “better than the rest” of the organizations on their campus.Of course, from having spoken to members of nearly every inter/national fraternity and sorority, I know that almost ALL members will claim that their chapter has the tightest bonds of brother/sisterhood, and they’re the coolest people on campus, but that’s beside the point.Whenever I’m consulting with one of my undergraduate brothers, I’ll ask them how much it matters to them that they’re better than the rest. They’ll usually respond that it is important, and that they truly believe that statement. Then, I’ll go on to ask them what they think their chapter’s founding brothers wanted more than anything when they founded the chapter. You know what the answer always is?

“We started our chapter to be DIFFERENT and BETTER than all the other chapters on this campus. We started because our founders weren’t satisfied with all the frats here, and we knew we could be different and better than all of them.”

Does that sound familiar to you? Is that why your chapter was founded? For that matter, is that why your inter/national organization was founded? (That’s why my fraternity was founded 161 years ago at Yale University, and I’ll bet yours has a similar story).

If you were founded to be different and better… In fact, if you still believe that your chapter can and should be different and better than the rest of the chapters on your campus… I have one question for you.

Why do you recruit just like the other chapters on your campus?

If you want to be different, you’ve got to be different. If you want to be better, you can’t just modify an already lackluster modus operandi and expect dramatically different and better results. You have to DO THINGS dramatically different and better. This is especially true for recruitment — the one task that leads to almost all of the results your chapter achieves.

Evaluate your recruitment practices. Look for anything that looks similar to what the other chapters on your campus are doing. Once you’ve identified those things, promise never to do them again. You already know that they don’t work that well. You already know the results you’ll continue to get if you keep doing them. Literally stop doing the same stuff the other chapters on your campus are doing.

If you want to be different, be different. If you want to be better, don’t do what they do — be remarkable.

I learned this lesson from working with new interest groups and colonies when I was Director of Expansion for my national office. I’d watch a small group of guys who were determined to be different and better quickly meld into mediocrity by assuming that they had to do things (especially recruitment) similarly to the way other chapters were. It is our nature to just mimic what we see around us, but if we want to be GREAT, we have to give up being GOOD.

Be different. Be better. Be great.

Don't Be “Just Another Frat”

[Note: This is as true for women's groups as it is for men's -- that goes for almost everything on this blog!]

There's a line in one of my fraternity's old songs that claims that Alpha Sigma Phi is “Better Than The Rest!” No doubt your fraternity or sorority has a similar line in one of its songs, chants or cheers. As an organization, we cling onto that line and we truly try to believe it. I think most of my brothers around the country would claim that their chapter is truly “better than the rest” of the organizations on their campus.

Of course, from having spoken to members of nearly every inter/national fraternity and sorority, I know that almost ALL members will claim that their chapter has the tightest bonds of brother/sisterhood, and they're the coolest people on campus, but that's beside the point.

Whenever I'm consulting with one of my undergraduate brothers, I’ll ask them how much it matters to them that they're better than the rest. They’ll usually respond that it is important, and that they truly believe that statement. Then, I’ll go on to ask them what they think their chapter's founding brothers wanted more than anything when they founded the chapter. You know what the answer always is?

“We started our chapter to be DIFFERENT and BETTER than all the other chapters on this campus. We started because our founders weren't satisfied with all the frats here, and we knew we could be different and better than all of them.”

Does that sound familiar to you? Is that why your chapter was founded? For that matter, is that why your inter/national organization was founded? (That's why my fraternity was founded 161 years ago at Yale University, and I’ll bet yours has a similar story).

If you were founded to be different and better… In fact, if you still believe that your chapter can and should be different and better than the rest of the chapters on your campus… I have one question for you.

Why do you recruit just like the other chapters on your campus?

If you want to be different, you've got to be different. If you want to be better, you can't just modify an already lackluster modus operandi and expect dramatically different and better results. You have to DO THINGS dramatically different and better. This is especially true for recruitment — the one task that leads to almost all of the results your chapter achieves.

Evaluate your recruitment practices. Look for anything that looks similar to what the other chapters on your campus are doing. Once you've identified those things, promise never to do them again. You already know that they don't work that well. You already know the results you’ll continue to get if you keep doing them. Literally stop doing the same stuff the other chapters on your campus are doing.

If you want to be different, be different. If you want to be better, don't do what they do — be remarkable.

I learned this lesson from working with new interest groups and colonies when I was Director of Expansion for my national office. I’d watch a small group of guys who were determined to be different and better quickly meld into mediocrity by assuming that they had to do things (especially recruitment) similarly to the way other chapters were. It is our nature to just mimic what we see around us, but if we want to be GREAT, we have to give up being GOOD.

Be different. Be better. Be great.

Just Do Regular Stuff - Page 53 Blog 2

Just Do Regular Stuff

by

Matt Mattson

I find myself giving that advice a lot when working with fraternity and sorority members. When it comes to recruitment, 99 times out of 100 we overcomplicate the matter.

When we want to meet people, we feel like we have to roast a pig or put on a skit. When we want to get to know someone, we feel like we have to go play paintball or follow intricately detailed policies and procedures.

“Just do regular stuff! Do normal things that normal people would do.” That is typically my number one piece of advice when it comes to the BEST way to get better results from your recruitment efforts.

What it really comes down to is, NON-GREEKS ARE AFRAID OF FRATERNITY/SORORITY RUSH EVENTS. No kidding. They’re terrified. They have no idea what a “rush event” is (does that term really even make sense to you?), and if they do know what a rush event is, why would they want to come see a group of strangers in a strange place doing abnormal activities? Especially considering the fact that all they’ve heard about fraternities and sororities is the bad stuff.

Simple pieces of advice:
1. Non-Greeks are afraid of rush events
2. So please don’t depend on rush events to fill your membership
3. Because the people you want aren’t showing up at your events
4. Instead… do normal, everyday things… be normal (strange advice, I know).

Normal things to develop relationships with prospective members:
Go to lunch, grab some coffee, study together, go work out together, go to the bar together, order pizza, watch the game, have girl talk, play IM sports, hang out after class, work on a volunteer project together, play video games, go shopping, go to a movie.

Don’t scare them away… Have fun.

Tiny Campus Programming Budget? - Page 53 Blog 1

Tiny Campus Programming Budget?

by Josh Orendi

Are you a campus professional who struggles to provide high quality programming because your budget is limited?One thing that Phired Up has always been proud of is our ability to work with our customers’ budgets. But sometimes we know it is just impossible to bring in training or consultation because you have essentially a $0 budget. We get that, and honestly, we still want to help.

With a little creativity and awareness of resources, even a ridiculously low budget can have a big budget impact.

Here are are 10 tips:

1. Finally something on facebook you can promote. Connect students with the group: Recruitment Ideas & Success Stories. There are great tips and a network forming to innovate and revolutionize recruitment one ‘poke’ at a time.

2. Leverage the expertise of chapter alumni advisors and university professionals — especially those in admissions, sales, marketing, etc. Ask them to do presentations or programs, or better yet… ask them to serve as coaches and mentors to your recruitment leaders.

3. Give National HQ Consultants the Stage. A consultant can offer qualified training with a relatable face. Partner with them to offer Greek-wide programming.

4. Let them read it. The book Good Guys is available for as little as $12 in electronic format and bulk order discounts apply for paperback versions. Give every chapter a copy. Start small discussion groups. Coach your leaders based on the concepts in the book.

5. Go to Nationalz! Nearly every national fraternity and sorority offers a low/no cost recruitment track at regional and national conferences. Send your students. Get them thinking about it early so they can plan ahead.

6. Cross-train. Get your men involved in sorority recruitment. They’ll walk away with a whole new appreciation for organizing formal recruitment. And vice-versa… challenge your women to consider what they can adapt from the men’s methods.

7. The regional conferences keep getting better. Invest in sending your rock stars and rising new members to regional conferences such as NGLA, MGCA, SEIFC, WRGLC, etc.

8. Resources from NIC/NPC/NPHC/NALFO, etc. National governing organizations offer low/no cost resources for recruitment growth. Call your area representative or the national office for details.

9. Broaden your budget. Did you know recruitment/organizational growth programs such as Phired Up’s Dynamic Recruitment Workshop can be offered to ALL STUDENT GROUPS? This allows you to pull from non-Greek budgets such as student activities.

10. Partner with local schools. If you have your eye on a program/speaker, you can often request a significant discount by doing a little leg work. Give the company multiple dates at area schools or bring students from multiple schools together to cut costs.