by Matt Mattson In our fast, loud, modern world full of exciting new things all the time, it’s important to remember… Some things are classic. They never go out of style. A lot is changing in fraternity/sorority life. A lot is NEW! Especially in recruitment. The prospects are changing. The demographics and psychographics are changing. Read More
by Matt Mattson This blog normally focuses on fraternity/sorority recruitment. Marriage equality really has nothing to do with fraternity/sorority recruitment, so far as I can tell. But to my personal story, fraternity recruitment has a lot to do with me becoming an ally to the LGBTQ movement. And today seems like a good day to Read More
by Matt Mattson “We’re about quality!” says nearly every fraternity/sorority member. Prove it. Please. Prove it. Be exceptional. Be people your alumni can be proud of. Be “high quality.” Today is another dark day in the history of Greek Life. Our demons are haunting us. The former members of Sigma Alpha Epsilon at The University Read More
by Matt Mattson I’m proud to be a member of a fraternity. I’m prouder still to be an active member of the larger fraternity/sorority industry. But sometimes (i.e. lately) it’s hard to remember why. We do a lot of dumb things. Fraternity men (especially) and sorority women – my brothers and sisters throughout North America Read More
Phired Up Productions strives to provide values-centered, research-based, relationship-focused products and services to help grow fraternities and sororities. We strive to not just teach our opinion, but base our education and coaching in research. We’re continually working to become even more data-driven. Occasionally we release major (very important and formal) research reports to the world. Read More
by Matt Mattson I often am asked, “How did you come up with the idea of starting Phired Up?” I tell a couple different versions of the story. There’s lots to tell. It’s a story about seeing a problem (recruitment under-performance), and wanting to fix it. It’s a story about the support we received from Read More
by Josh Orendi This week back in 1999 I graduated from Bethany College, got behind the wheel of my Plymouth Laser, and drove from West Virginia to Indianapolis, Indiana to begin my professional career as a fraternity consultant. That was 15 years ago this weekend (cue the emotional music). Every morning when I wake up Read More
“We don’t need to be talking about stereotypes and perceptions, we need to take a look at our reality.” -Kristin Leih, Fraternity/Sorority Professional The reasons people sometimes don’t join, are so obvious when you have a chance to hear them directly from the “prospects.” We saw this post on Facebook the other day from a Read More
by Josh Orendi We know that organizations that fall apart can almost always trace their demise to a deterioration of their core – People or Purpose. That’s been written about in our books. We also know that organizations that succeed almost always have a clear and inspiring purpose along with a growing and developing membership Read More
I remember attending my first conference as a college student. I was a 19 year old sophomore, certain that this would be fun like I’d never had, certain that all my questions would be answered, and certain that everyone would be super impressed with my hoodie-and-jeans take on “business casual.” (They weren’t.) Spring conference season Read More