While feeling the freezing temperatures of Indianapolis for the first time on our return flight made us want to hop right back on the next plane to Florida, coming home from the AFA Annual Meeting was filled with more than just a drastic change in climate. On our way back, all of our conversations could be boiled down into one word: gratitude.
Thank you, AFA. To all of the fraternity and sorority advisors, headquarters staff, volunteers and friends of the AFA Annual Meeting, thank you. Thank you for making this experience an amazing one for each of us.
The three of us (Taylor Deer, Paul Manly, and Tina VanSteenbergen) are the newest members of the Phired Up Phamily, having joined the staff early in the summer of 2013. We were ready to attend the Annual Meeting with our team, to meet you and talk about what we love: fraternity and sorority. What we were not ready for, what we couldn’t have predicted, is how grateful we would be for each and every one of you who shared the Annual Meeting with us this year.
You shared with us your brilliance, your creativity, and your passion in the educational sessions you attended and presented. You generously shared with us the questions you’re asking and the solutions you’re cultivating in a relentless effort to better the fraternity and sorority experience.
You offered us your perspective, your insight, and your journey in conversations between sessions, in the Exhibit Hall and during Fireside Chats. You showed us not only how well you know and care for your members, but your unwavering commitment to them and this movement.
You offered us your friendship at registration, over lunch, during dinner and even in line for a much needed (yet overpriced) cup of coffee. We didn’t know how many of you we would have the chance to meet, or what kind of relationships we’d be able to cultivate as the “new kids on the block,” but you treated us with such kindness, such acceptance, and such friendship. What we are perhaps most profoundly impacted by in the wake of the Annual Meeting is the true sense of brotherhood and sisterhood we were greeted with.
You taught us so much. You shared with us so much. You cared for us so much. But above all else, you ignited within us the fire and passion for the work that we do.
We knew before the Annual Meeting that more men and women in fraternities and sororities can change the world, can make the world a better place. But now, because of you, we are empowered to grow fraternities and sororities more than ever. We are more committed, more focused, more passionate about the chance we have to help more men and women join our organizations because of what you are doing with it. You proved to us in each and every moment of the Annual Meeting the awesome power of fraternity and sorority.
We strive each day to help grow our movement, to help you find more men and women to bring into your organizations, and to help more men and women find you. At this year’s Annual Meeting, you showed us exactly WHY we believe in our work. We find ourselves filled with more urgency, agency, and passion for growing our organizations, because of you.
Thank you for generosity, your acceptance, your expertise and your passion. Thank you for showing us exactly how fraternity and sorority makes this world a better place.
PS: Whether you’re a Obligator, a Questioner, a Rebel or an Upholder, we heard from Gretchen Rubin that relationships with you are the key to our happiness. Let’s stay in touch!
[Guest Blog Post from Adam Hughes, a graduate student at Western Carolina University.]
Editor’s Note: This blog was submitted to us by someone who obviously understands the power of RELATIONSHIPS in recruitment, and was willing to try some advanced relationship-building techniques with potential members. We always appreciate guest submissions, and this one is fantastic!
Okay, so you already know the basics, how to A.C.E. Your Values, and Get Motivated to recruit (if you don’t read Phired Up’s books). You already know where to go to find guys to recruit for your fraternity, how to remember their names, keep the conversation going, and so on.
But what if I told you there was a place where you could go to recruit potentially hundreds of guys, oh, and all without leaving your computer? Sounds intriguing, right? It’s a place you’ve probably heard of… maybe even you’ve used it… just not for recruitment purposes.
I’m talking, of course, about Twitter. You see, along with those 140 character tweets, comes an opportunity to reach out to potential new members, even right this minute, and start the conversation that will change their lives.
Not convinced? See how easy it is to recruit with the examples below:
After a few tweets back and forth, I seize on the opportunity:
Keep in mind that results will vary. Not everyone will be conversational with you on twitter, or even get back to you. That’s okay. Remember, you’re focusing on the maybe-joiners! So, be on the hunt until you can find that guy that talks to you. Take this next example:
And finally, if you’re trying to recruit an incoming college freshmen (and who isn’t?):
Now, let’s get ready to change his life for the better:
Pretty cool, huh? After that, it’s in your hands. You’ve established face-to-face contact. You’ve got his number. You have everything you need to turn a potential new member into a brother!
Where do you find such people in the first place? Easy. Just use twitter’s search function. Type in your school. What do you see? People are talking about it! What’s going on now? People are getting accepted! A simple search for “accepted to _______” will confirm that fact.
As you get into the spring, who’ll be talking about your school the most? Incoming freshmen! Not only that, they’ll start using hashtags like in the case above (such as #wcu18, in my case), so start searching for that. Wow! What a list of potential new members. Start following them. I started doing this with my personal account, though now I use our chapter twitter account to do so in some instances (here’s a very recent example). I’ve found that both generally achieve the same result, so long as you remain conversational, and follow-up on their needs. You can promote your chapter via the hashtag (see example), but you won’t get results if you don’t keep it personal.
So, start using the power of twitter today. You’ve got nothing to lose, and everything to gain. Since I know you recruit year-round already, why start now?
There is so much we still don’t know about how, why, or even whether fraternities and sororities are growing. But we’re working on that…
In 2012 Phired Up Productions launched a major initiative to understand growth trends within the fraternity/sorority industry. This project was the first of its kind and scale. The goal is simple and immense: over time gather vital growth-related data from every college and university that hosts fraternity/sorority life.
Tuesday, December 13th, 2013, marked the release of the second year of the Campus Growth Survey’s findings.
The 2013 campus growth survey yielded 363 responses from 352 unique campuses. That is about a 40% response rate — an increase in response from last year by 10%.
This year’s Campus Growth Survey Report hosts a wealth of information. Please read the full report to understand the context of each statistic. Some of the notable findings in 2013 include: