That’s how many people own a copy of one of the publications from Phired Up about HOW TO GROW FRATERNITIES AND SORORITIES using Values-Based, Relationship-Focused, Results-Producing techniques. You can find them here.
We are so grateful to the people who have bought, read, shared, written it, and most importantly USED a Phired Up book about how to grow Greek Life. Good Guys, I Heart Recruitment, and Social Excellence: We Dare You are three books that have been passed down in chapters, read by fraternity/sorority staff members, and helped many members re-think how to attract high quantities of high quality members.
Here are 9 things those 32,028 readers read in our books…
1. “Many sororities have a crippling illness: Dependecitis. Dependecitis (the primary symptom being an unhealthy dependence on formal recruitment) is a nasty disease that makes all chapters infected believe they have to spend a lot of money and time on planning their formal recruitment events in order to recruit members.” -I Heart Recruitment
2. “Next time you have a big rush event on campus where you publicly and proudly display your IM basketball trophies, photo albums and banners, ask yourself if you’re displaying features or benefits.” -Good Guys
3.”‘Don’t talk to strangers’ is rooted in the psyches of many adults. During childhood, when we were too young to consistently avoid danger, many of us had this mantra drilled into our brains by loving and protective parents. But that phrase is a paralyzing prescription for mediocrity and limited potential in adulthood.” -Social Excellence: We Dare You
4. “Your house may have different letters on it than mine, but our foundations are built from the same stone.” -Good Guys
5. “Does your organization have a dream right now? Does your chapter have something to shoot for? Do your members have a powerful, compelling reason to do the sometimes menial tasks it takes to make your recruitment efforts successful? Have you determined what, as a sorority, is important enought for all of you to work toward… so important in fact, that it doesn’t matter how much effort is necessary, it will get done?” -I Heart Recruitment
6. “It is up to us to determine whether we will let our electronic relationships bring us closer to the real world around us or separate us from it.” -Social Excellence: We Dare You
7. “We’ve said it before and we’ll say it again: quantity drives quality. The more women you get to know and the more names you can accumulate, the better chance you’ll have of getting more high quality members.” -I Heart Recruitment
8. “Empower your prospects and new members with the message that they are the future of your fraternity. Let them know that now is the time for them to start being a leader. Ask them to look everywhere, including their classes, dorm, and teams to find the men they want to join them on their fraternal adventure.” -Good Guys
9. “If you want to be popular — in the traditional high school cafeteria sense of the word — you have missed the point. If, however, you want to win the respect of the people around you; if you think it is cool to engage in deep meaningful conversations with anyone, (regardless of social status, race, age, creed, sexuality or any “other” different than you) because they can provide you a deeper understanding of the world, well… we’d like to sit at your table for lunch today. Let’s redefine cool together, shall we?”
by Matt Mattson
A Phired Up Dynamic Recruitment Names List is a powerful thing. It gives a chapter control over their recruitment potential. More names on the list, higher potential. Move names up the list (increase their “ranking”), higher potential. In fact, as a recruitment leader for your fraternity or sorority chapter, it might make sense to just understand and execute those two simple tasks… Put names on the list and move names up the list.
“Wait, what’s a Names List?” Here’s a fun, simple example. Check it out. Let’s break down those two simple tasks…
Put Names On
1. Write down the names and contact information of literally every non-Greek student who is eligible for your organization. All of them. Get all your members to do the same. Use Phired Up’s “Mind Joggers” exercise in our free recruitment resources section of the website to do that.
2. Meet new people. You can’t recruit who you don’t.know. Use every idea you can figure out to grow your Names List to hundreds of people. Every new person on your campus that your chapter meets gives you a CHANCE to recruit one more person. Until you’ve met them, you don’t have a chance.
Move Names Up
We teach chapters to RANK their prospects within their Names List. This isn’t the same as “rating” them, or notating how much you like them. The ranking system on the Names List measures how far along the recruitment process a prospect has moved. Here’s a simplified way to do the ranking…
A+ – This individual has already fully committed to being a member.
A – This individual has received an official invitation for membership
B – This individual is being strongly courted for membership, and should be Pre-Closed.
C – This individual has interacted with the organization’s recruitment process.
D – This individual has not met with us yet. We’re trying to reach him/her.
E – This individual has been red shirted. S/he is not qualified for membership or wants to wait.
F – This individual is incompatible with the organization (for now).
G – This individual has missing data or we can’t track them down.
Put ‘em on, move ‘em up.
Announcement: Deferred Recruitment On Your Campus Starts Today!
Many fraternity and sorority communities have a “deferred” recruitment system that requires that they wait until the new calendar year to invite first-year students into their organization. Whether your recruitment system is deferred or not, RIGHT NOW is what will determine your recruitment success in January.
Dynamic Recruitment is AWESOME for deferred recruiting chapters, however there are a few extra tips we would like to share to truly maximize the opportunities that a deferred recruitment process provides.
Here are 4 strategies to implement immediately to build a great Winter new member class:
1. WEEKLY RECRUITMENT CALENDAR: Each week of your calendar during the fall term should include some basic, consistent, repeated activities. At least 1 phone call session, at least 10 small activities with prospects, at least 1 open activity (not at the house — e.g. pick-up sports), at least 1 actual chapter event to which you invite prospects (e.g. service event, brotherhood/sisterhood activity, chapter meeting) , and at least one discussion each week by the recruitment committee or chapter about which of the prospects are qualified for membership. Take these examples: The IFC community at Northwestern University (which has deferred recruitment) has weekly “Sunday Night Dinners” — each chapter hosts freshman prospects at their house every Sunday night in the fall to build long-term relationships prior to recruitment in the winter. Or take the Sigma Rho chapter at Northern Michigan Univeristy — these guys walk dogs at the local humane society every Saturday morning — this gives them a great activity to invite prospects to every week.
2. “JOIN IN” OPPORTUNITIES : This tip is admittedly related to #1, but it is just that important. What chapter events that you are planning for this fall can you include non-Greeks in? Can you host a major philanthropic event that involves lots of students across campus (and meet and build relationships with them during)? If you host social gatherings this fall, will you write down all the names, contact information, and conversation details you can after each event? Do you have 3-5 “open” chapter meetings throughout the semester that you can invite highly regarded prospects to attend? What is your chapter doing that you can ask others to “JOIN IN”? The more times you get prospects to JOIN IN during the fall, the more likely it will be that they will JOIN IN when you give them a bid in the spring.
3. HELP PROSPECTS HELP THEMSELVES: Be a role model for first-year students. Instead of approaching them to get them to join you (and help your chapter), spend the fall term HELPING THEM get prepared to be a great student and future member. Help your top freshmen prospects get involved in other student organizations, help them build great friendships, help them network with student leaders and university administrators. If you spend the fall helping prospects two amazing things will happen: 1) They’ll be thrilled to join a group full of generous people like you in the winter/spring, and 2) They’ll be set up to be fantastic members once they do join.
4. DO YOUR RESEARCH: You have entire term to get to know prospects! That’s great news! On too many campuses chapters feel RUSHed to determine which prospects are qualified for membership in the first week of the fall. You have the luxury of really researching the qualifications for membership of each of the prospects. Get written applications. Interview them. Check references. At least have a few deep zone conversations to make sure you understand the qualifications that each prospect brings to the table. You should know two things for sure come January about your entire prospect list: 1) If you ask them to join, will they (pre-close)? and 2) Are you 100% certain that they represent the values of your organization?