[Reposted from 2/2/2011 - The downloadable resource is updated for 2012]
Want to know a recruitment tool we’re using this week with amazing success? It is timely, and it is getting amazing results.
Download this right now to use it yourself.
Phired Up’s own Vince Fabra is helping to recruit fraternity men at East Carolina University this week, and in just a few hours yesterday he used this resource to add 140 names to that group’s Names List! That’s 140 people that they now have a chance to recruit that were strangers before. This is a pretty good tool, eh?
At both an “info table” and then just approaching strangers, this little 1/4 sheet of paper provided a great reason to engage with new friends. They used these sign-up sheets to enter people into a drawing/pool, gathered names and contact information, and most importantly started genuine conversations with tons of students. (Vince had a 100% success rate with his cold approaches). It helps that he has a high level of Social Excellence.
We’ve recommended something similar before for March Madness (plan ahead).
So click, download, print, and go make some friends… and enjoy the game this weekend.
by Matt Mattson
For fraternities & sororities, formal rush works. It does exactly what it is designed to do. For people already interested in joining your organization, it provides a really easy way to join.
It’s like opening the big Greek door on campus. Most people get in. It is perfectly designed for people who show up to college looking for the traditional fraternity/sorority experience.
But there is one thing I should mention. If you want the highest quality people on campus, they probably won’t show up. There are lots of reasons why, but the important thing is that most of the highest quality, highest performing, measurably best men and women on campus probably won’t participate in formal rush. It’s not designed for them.
So, if you want people… do rush. If you want to make sure you always get really high quality people… do more than rush.
by Josh Orendi
Ever notice that when you need something really important to get done, you usually ask the busiest person to help (not the person with tons of free time)? Isn’t it amazing how some people are paralyzed by trying to accomplish 2-3 projects on their plate, all the while others manage to get dozens of things done while balancing relationships, work, school, and more. Ever notice how recruitment immediately separates the “doers” in the chapter from the “talkers” in the chapter?
We all know highly productive people. We all know highly unproductive people. At times we have all been both types of people. So what is the secret to maximizing productivity — especially during recruitment seasons when there seems to be so much to do? Here’s a great article by Ilya Pozin called “7 Things Highly Productive People Do” featured in Inc Magazine. Seriously, click the link and read the suggestions. These are simple, practical, and effective.
It turns out there’s some science behind the pleasure attached to distractions. Yes, our dopamine levels actually spike and our I.Q. literally drops. Crazy right!? Though multitasking seems to be a celebrated strategy, there’s a more effective way to actually get things done. Focus.
Most days it feels like technology is designed to make us LESS effective. So many options. Too much noise. Too little is actually getting done. If you’re having a New Year’s resolution sort of day, start with these 7 techniques from Pozin:
Phired Up’s team of recruitment experts has a mantra we live by when recruiting. There’s 100+ hours of work to be done every day. Since that’s not possible, let’s choose to focus on “results producing activity.” We choose to be laser focused on only the most important things that get results and we do them in the exact order of their importance. In full disclose it takes a lot of practice, will power, and willingness to say no. I’m still working on it too.
I hope you enjoy the article. I hope you have a productive day. Now stop reading blogs and go recruit.
by Matt Mattson
Still — nearly 10 years into doing this Phired Up work — the number one question we get from college student organization leaders continues to be, “How do I motivate my members to recruit?” We’ve answered this in a number of ways — our Horse/Mule analogy being the most common response. But we’re always on the lookout for further advice to offer. And we found some recently.
Our friend, and fellow collegiate speaker, T.J. Sullivan recently released a book called, “Motivating the Middle.” In under 65 pages, this short, quick, easy-to-understand book provides practical, specific, actionable recommendations for college student leaders to fight apathy in their organizations. The book focuses student leaders on the middle 1/3 of their organization who often get completely ignored.
Our primary advice holds true — don’t ask, “How do I motivate my members to recruit?” Instead ask, “How do I recruit with my motivated members?” However, as T. J. reminds us, there is probably a large contingent of your organization that are actually motivated members, but they feel left out, ignored, or otherwise invisible in the constant battle between the Stallions of the organization and the Jackasses. These “middle” members might not be the thoroughbreds that you are, but they can be very important workhorses if you saddle them up and give them a path to ride on.
T.J. and I will be speaking at the same school this week (Washington State University), so I thought this might be a great time to strongly recommend that organizational leaders read his new book. Enjoy!
[RING OF PHIRE: The Ring of Phire is a team of undergraduate fraternity and sorority members dedicated to delivering the messages of Phired Up Productions to their peers around the country.]
by Kate Peer (Undergraduate Ring of Phire Member)
I am stickler for good customer service. If I have a poor customer service experience that should be addressed, I ensure that the appropriate person knows. Fortunately, many companies want me to let them know by providing options like phoning the store manager, submitting a feedback form on the website, or e-mailing the customer relations department. To be fair, I also make it known when I have great customer service. For example, I recently wrote to an airline I flew because I was more than satisfied with my trip. Upon arrival, I made sure to tell all my friends (including my sorority sisters) of the amazing service they provided while I was travelling this past holiday season. People tell stories about good customer service
That got me thinking – does my sorority provide good customer service?
Naturally, through practicing social excellence, I began to see how customer service plays into fraternity and sorority recruitment efforts. Good customer service recruits good clients and with good clients your organization or business can expand. Same goes for fraternities & sororities.
Admittedly, we as fraternity and sorority members sometimes fail to give great customer service to the communities in which we reside and represent. If you heard from a friend that a company is horrible, yells at their customers, is constantly disorganized, and their employees look and act sloppy… would you want to use their services? The same is true for fraternities and sororities. If your organization is known for hazing your members, never showing up on time, and has a reputation for poor behavior… why would anyone want to join? If that is the case it is not too late. You must become that change and re-brand your chapter immediately!
I share this blog to offer a different way of looking at recruitment. Consider the experiences of a) encountering members of your organization on campus, b) visiting your house as a non-member, c) participating in recruitment activities, and d) being a new member – are you providing great customer service in all of these areas?
Maybe it is as simple as just providing exceptional service – above and beyond – to all the “customers” of your organization.
The potential of providing great customer service could help to grow both your chapter and your fraternity and sorority community.
by Josh Orendi
I stumbled into a thought during my drive back to Indianapolis from Columbus, Ohio earlier this week. I think it was inspired by a colony I’ve worked with that will be doing its first winter recruitment in the upcoming weeks. They’re great men that are already feeling the pressure and temptations of doing recruitment like the other fraternities on campus. I found myself thinking:
“The best way to be like other chapters is to recruit like they do … unless of course you’re trying to be something different.”
Consider that the founding members who are celebrated by your organization were not recruited in the traditional way other chapters on campus did it (it’s not possible since there was no chapter to recruit them, right?). And, those original founders didn’t use “rush” techniques to find the members that followed them. They had a unique message that sorority/fraternity could be done in a new way.
The founders of your chapter — of every chapter — wanted your fraternity/sorority to be different — very different — or they would have simply joined another group.
This is the time of year when most chapters are focused on:
In fact, if you step back, most chapters are doing almost the same events during the same part of the year for the same group of potential new members – albeit in different color rush shirts. Remember, if you recruit like them, then the best case scenario is that you’ll become like them. That’s neither good nor bad. It’s logical and predictable. The only down side is that you may be compromising the unique identity that your founders fought so hard to establish.