“3-to-7″ A little technique with big results…

The academic year has begun, so we’re re-posting a blog favorite that may come in handy as you start your semester!

by Josh Orendi

“Three-to-Seven” A little technique with big results…

Write “3-to-7″ on the back of your hand. Post it on the inside of the front door of the chapter house. Put up a sign in the bathroom stalls. Whatever you need to do, we’re looking for every member of the chapter to make this commitment on the first day of class:

1. Show up 3-7 minutes early for every class.
2. Sit in rows 3-7.
3. Make 3-7 new friends in those classes this week.

Here’s how/why it works:

1. Arriving more than 7 minutes early means you won’t have your pick of potential new members to sit next to. Be strategic about who you sit near. This is likely to be the same chair you’ll sit in all semester. Showing up later than 3 minutes early means the best seats will be taken, or you may be forced to sit near the back of the room because class has already started.

2. Research shows that top academic performers sit in the rows closest to the front of the class … but not necessarily the first 1-2 rows. Interesting. You want to position yourself as a top performer and associate yourself with other top performers (right?), so take a seat in the section where top performers congregate. 

3. You just showed up early and you know that you are sitting next to a top performer. It’s time to make a new friend! Do that with a person or two in each of the 3-7 classes that you’re taking this semester. Multiply that effort times the number of members in your chapter. (The Names List is about to explode)

Oh, it’s so simple and so sweet. In week #1 without spending a dollar or planning a Big Event, you just met dozens of the best non-greek students on campus. Side benefit: You’re better positioned to be a top performing chapter in academics as well.

Remember, 3-to-7!!!

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Hero Nero Zero (Undergraduate Perspective)

by Branden Stewart (Phired Up’s Undergraduate Intern 2009, learn more about Branden here)

A story I heard during my new member period called “Hero, Nero, Zero” detailed three types of fraternity/sorority members. The first was the Hero, who does their best to elevate the chapter and push it in the right direction; the second is the Nero, who seems to want the fraternity/sorority to serve their own selfish purposes, often leading to problems and destruction; last and least is the Zero, who doesn’t do much to help elevate the chapter but doesn’t do much to hurt it either (in fact, they don’t do much of anything).

The story didn’t have much plot, just a lot of description of how these members interact during their years as an undergraduate fraternity/sorority member. Once I gave it some thought, I realized that the story could really be illustrated with recruitment for chapters. Whether you enjoy recruitment or run away from it, every member of a fraternity or sorority is partly responsible to recruit new members. This gives members the chance to become a Hero recruiter or a Nero recruiter”but most simply fall into the Zero category by doing no more or less than what is “mandatory”.

Who exactly is a Hero? What makes a Nero? How do you know if you’re being a Zero? Read on to see what each recruitment personality looks like and decide which category you fall into.

* * *

The most typical recruiter is a Zero. This member doesn’t strive to be on the recruitment committee, and they don’t voice their opinions when recruitment events are planned. A Zero’s biggest concern is whether or not the recruitment calendar is going to get in the way of all of the other important things they have to do. 

This recruiter is mediocre”when they meet a recruit, they usually can strike up a good conversation, let the potential new member know a bit about themselves and the chapter, and relate to them in a friendly way. However, when it comes time to choose who is eligible to receive a bid, the most information that a Zero member can offer is that the recruit was a “good guy” or a “nice girl”. 

Zero recruiters don’t leave a mark on their chapter the way Hero and Nero recruiters do; members don’t look back one day and say “that Zero member is the reason I’m here”. Because of this, Zero members leave the chapter without the kind of bonds and ties that their founders intended for them to have. Once they’re gone, many chapter members may actually forget that the Zero recruiter even existed in the first place.

It’s hard to say what’s worse: a Zero recruiter who does nothing to bring in quality new members, or a Nero recruiter who does their best to bring in as many members as possible. It doesn’t matter to the Nero that a potential may not have the best grades, interests, or character. Nero recruiters are much more concerned with the “important” things about a recruit like their social life, their drinking tolerance, and their appearance.

Nero recruiters are at every recruitment event, whether mandatory or not. To the Nero, the bigger the event the better! This way Nero recruiters have the chance to find out the important details about the recruits like what brand of shirt they’re wearing. 

For some chapters, Nero recruiters have brought in the most members and have helped the chapter grow to a large size. For this, the Nero is rewarded by other Nero’s with important recruitment responsibilities. Nero’s who find themselves as recruitment director often do the most damage to their chapter; Nero’s tend to recruit other Nero’s.

The important thing to know about a Nero is that they don’t always see that they’re hurting their chapter. They genuinely think that they’re doing what is right, often times because they’re doing what came before them. Before a Nero can realize that damage that they’ve done, they have graduated”leaving the depleted treasury, the dirty house, and the organization’s broken ideals behind them.

Hero members are usually the ones who never even realize they fall into the top category. Hero recruiters do their best to continually improve the membership of their organization. Meeting with potentials one-on-one, developing relationships, and helping develop the skills of other chapter members are daily operations for Hero recruiters.

Hero’s aren’t too big on the event concept, and prefer just hanging out with potential members. Hero’s see through the fakeness that some recruiters put forth, and do their best to be genuine with potentials coming through recruitment. Finding out about a recruit’s high school experience or the reason they came to college tells the Hero recruiter a lot more about a member than the cut of their jeans or their hairstyle. 

Hero recruiters are the ones that often struggle the most within a chapter. They do their best to motivate Zero recruiters to get off their butts and help out, and try to help Nero recruiters stay on a values-based recruitment path. Coupled with the desire to help their chapter grow, these issues can take their toll on a Hero recruiter’s drive. When this happens, it is important for other Hero recruiters to encourage their struggling brother or sister, helping them to recharge their batteries and get back in the game.

When a Hero graduates from their chapter, they can look back and see that the changes they wanted, though met with resistance, were truly beneficial; they helped to bring in quality and quantity members. They area also the ones who have the closest personal connection with other members; brothers or sisters look back and say that they were brought in by that recruiter, and without them the fraternity/sorority wouldn’t be what it is today.

* * *

So what type of recruiter are you? If you don’t quite think you’re a Hero recruiter yet, then approach one of your chapter members that you think is and ask them how you can become a better recruiter! Being a Hero recruiter is tough at times, but if you’re ready to commit to the true betterment of your chapter, the Hero path is right for you.�

Expansion Pros: Are You a Tiger?

by Woody Woodcock

How Tiger Woods can teach us to be better at the "Art" of expansion & recruitment — this post is particularly targeted toward fraternity/sorority expansion professionals (who we're doing a lot of work with lately), but smart undergraduate recruiters will see its application for them as well.

As I listened to the radio this weekend my mind began to dream and consider top professionals like Tiger Woods… and how we as recruitment professionals can learn from him. This weekend I listened intently via Sirius radio to the final round of the WGC Bridgestone Invitational. Tiger Woods defeated one of the strongest fields for the second week in a row as he won his 70th tournament on the PGA Tour. For those of you who don't play golf this might be hard to put into perspective but that's freaking amazing people!!! You have to be "stupid good" and truly blessed to win that many times. 

This accomplishment while impressive is not shocking to me because of the fanatical preparation Tiger puts into each tournament. He seeks knowledge of past performances by asking questions to past champions and watching old video to get a read on the greens. He talks to his coach Hank Haney about defining what he needs to do to execute physically. Then he practices real game time situations he might face during the tournament week (in expansion terms: cold calling, student org. presentation, meeting with a campus staff person). The final and probably most important piece is the mental preparation where he doesn't just show up to play, he shows up to WIN each week. 

This is where my thoughts got interesting… What would happen if expansion staffers prepared/executed their plan both physically and mentally for fall/spring expansions like Tiger Woods does a PGA tournament? 

I realize not everyone has the talent and resources of Tiger, but seriously people what resources and training are you doing to prepare yourselves to WIN in 2009/2010? Over the past few months I have talked to a number of expansion professionals about the level of training they receive or the thought process for selecting a solid campus. The results may shock you, but stay tuned for the next blog post where we will begin with the pre-site visit. A little back story preview… I was recently asked to coach a fraternity staff on how to approach preparing for a fall project. So we loaded up the cars and went out to practice. Tune in to find out what we learned and how you can WIN like Tiger in 2009/2010!