March 11, 2014 No comments Article
How to recruit high quality people into your fraternity or sorority.
- Don’t ask them to join, ask them to help you create something greater than what currently exists.
- Don’t act like you think they’re the bees knees until they get a bid, then treat them like crap (word gets around to other leaders)
- Do high quality stuff. High quality people are attracted to high quality things.
- Do admit your group’s shortcomings. High quality people appreciate honesty.
- Don’t try to impress them with surface stuff. High quality people are smarter than that.
- Do respect their concerns. High quality people are thoughtful and contemplative.
- Don’t rush them. Recruit them.
- Don’t tell them membership is better/easier/cheaper/more fun than it really is.
- Don’t just offer brotherhood/sisterhood. High quality people already have deep friendships, they want something more from an organization like yours.
- Do recruit them one-on-one, personally, intimately — lifelong membership in a group like yours is a big deal and they won’t join because their friends are doing it. They’re smart.
- Don’t expect them to make your organization the only thing they care about. Their varied interests and involvement make them high quality.
- Don’t focus on your parties/drinking/dumb crap. They can probably party, but they get that there is more to college.
- Do write their name and contact information down when you meet them for the first time. You can’t recruit who you can’t call, text, or E-mail.
- Don’t try to convince them your organization is the bomb.com. If you have to convince them, it probably isn’t. People join people, anyway. Focus on relationships.
- Do call them. Invite them to hang out at stuff. They’re not psychic (probably). Also, they won’t respond to mass invitations. They have a lot of stuff they could do, make sure you give them personal attention.
There are more tips to share, but 15 seems about right for now. Good luck!